James Allen

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About James Allen

SELFHOOD is a diverse collective of thousands of next Gen�early adopters�from over 62 countries around the world. SELFOOD is on a mission of getting the voices of the Next Gen heard by sharing opinions and speaking the unfiltered truth. The SELFHOOD Instagram channel provides a window for content that challenges the things that the Collective don�t like and celebrates the things that they do. SELFHOOD curates bespoke Collective insight cells that are relevant to their brand partner�s businesses.

Your Business Needs To Adapt To Appeal To Gen Z

James Allen28 Sep, 2022Business

A new generation of influencers has arrived. Members of Gen Z, people born from the late 1990?s to early 2010?s are what McKinsey describes as ?true digital natives?. From their earliest years they have been exposed to the internet, social media, and mobile phones. ?That context has produced a hypercognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences?.

Our Youth Market Research Will Keep You A Step Ahead Of The Game

James Allen28 Sep, 2022Business

When you run something such as a corner shop or a newsagents or sometimes both, there are things that you sell that your customers are always going to want. For instance, there are the daily papers, and they rarely change, and much the same goes for your local paper, so customers who want to keep up with the news will always be customers. It doesn?t matter whether those customers are 20 or 80, they will still buy the papers.

We Use Qualitative Research To Ascertain What It Is That Gen Z Wants

James Allen28 Sep, 2022Business

Smart businesses are engaging in finding out how to connect with Gen Z individuals, since they are the up-and-coming generation and the people who will be buying what we sell in the future ? providing that what we sell is aimed at them and their desires.

Email? What�s Email?

James Allen28 Sep, 2022Business

Back then, we might have gone to the pub with some friends for a game or two of darts, or perhaps to play cards. But sitting at home playing games on a ?computer?? You?re kidding me! We didn?t have email until the late 1980?s, and this writer remembers being stunned when the barmaid at the local told him that she had just sent an email to her family in Australia. What?s an email? How the heck does that work? She said that it was apparently something to do with sending letters through the telephone system!

How Much Time Does Gen Z Spend Online? The Statistics You Should Know in 2022

James Allen06 Sep, 2022Business

If your business caters heavily to a young audience, you live and thrive on youth audience insights. However, understanding, especially for the youngest generation, can be a challenge. As they grow up, join the workforce and come into their spending power, their consumer behaviours are also likely to change.

How Early Adopters Help You Create a Better Product

James Allen06 Sep, 2022Business

Starting up a new business venture is a daunting prospect. It can feel like walking blindly into a maze, hoping that sooner or later, you will come out alright on the other end. When you?re developing a new product or service, there's a real risk of sending money down the drain. A whopping 42% of startups fail because they don?t meet a current market need.

How Can You Turn Qualitative Research Into Insights?

James Allen06 Sep, 2022Business

Your qualitative research might consist of many lines of text, voice recordings, interviews, video footage and more. The first step to turning this into insights is to sit down and identify critical information in these materials. Next, write down any sentiments that stand out from the conversation and summarise the data presented on sticky notes.

Dungeons & Dragons and Gen Z - What This Game Can Teach Brands About Their Audience

James Allen06 Sep, 2022Business

Dungeons and Dragons is a roleplaying game first conceived by Wizards of the Coast in the seventies. The game was shrouded in obscurity during the first editions. Media often looks back on its early adopters at those on the fringes of society. Nowadays, however, DnD has succeeded in entering mainstream media like never before. In 2020, Dungeons and Dragons saw a sales jump of 33%.

What is an Insight Community? Everything You Need to Know at a Glance

James Allen26 Jul, 2022Business

Next gen research is vital for innovative brands who want to catch the attention of their young consumers. As the next generation enters the workforce, their mindset and spending habits evolve. That?s why it?s vital to have access to ongoing insights.

How to Build an Insights Community

James Allen26 Jul, 2022Business

An insights community is a platform where brands engage their consumer audience in surveys, discussions and conversations. It?s a great way to improve your product research, learn about new features to implement, and understand your audience?s evolving mindset.