Safeena Food

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About Safeena Food

Safeena Basmati Rice, launched by Amir Rice Mills, is Pakistan's premier premium brand, delivering exceptional quality and aroma worldwide. A top-seller in modern trade, it embodies customer satisfaction through brands like Safeena and Kainat.With a legacy since 1965, it delivers premium quality rice to over 60 countries, backed by ISO, HACCP, and FDA certifications.

Super Basmati Rice Price Surge 2025: How Punjab Floods Drove Costs to PKR 4,900/40kg and What Farmer

Safeena Food18 Oct, 2025Business

Stand amid Punjab's sodden fields, where floodwaters once raged like unbridled fury. As Pakistan's foremost agri-insight curator, I've chronicled harvests from triumph to tragedy. This year, the 2025 deluge shattered expectations, slashing Super Basmati yields and igniting a fierce super rice price in Pakistan climb to PKR 4,900 per 40kg bag. U.S. importers, your supply chains face turbulence—yet opportunity lurks in resilient sourcing. Eager to grasp the storm's full force and plot a comeback? Plunge in; arm yourself with strategies that safeguard profits. Your next move starts here. The Deluge Unleashed: Punjab Floods Devastate Super Basmati Heartland August 2025 struck Punjab like a thunderbolt. Monsoon swells from Chenab, Ravi, and Sutlej rivers submerged 220,000 hectares of rice fields, per GEOGLAM satellite data. Super Basmati, Punjab's crown jewel accounting for 90% of national output, bore the brunt—crops neared harvest when waters rose. Losses mounted swiftly: