Limelightdigital

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Programmatic trading platform

Limelightdigital17 Apr, 2023Business

This is the reason you have to understand why all RTB capable platforms are using the Open RTB protocol and why you should integrate it too.As a matter of fact, you are aware that the OpenRTB protocol benefits you in programmatic trading, but how exactly does that work? Let's find out.

Ad Exchange

Limelightdigital13 May, 2022Business

Multiple auctions keep running on the exchange, increasing response time and complexity. Open RTB 3.0 resolves this RTB exchange issue and can run multiple methods without repeated variables.IAB has changed the Open RTB structure for a fair real-time bidding to enhance security.