Why Video Is A Critical Element Of Your Marketing

High Stakes Films27 Sep, 2022Business

We are now very firmly in the 21st century, and if you are not using video to promote your business you are heading in the general direction of the dinosaur. In fact, not to put too fine a point on it, it is probably fair to say that your business could become irrelevant.

Things You Need To Consider For A Video Marketing Campaign

High Stakes Films27 Sep, 2022Business

If you want to make video marketing campaigns that get a result – as in making sales or getting the viewer to take whatever other action you want, such as joining a list for instance – then you need to sit down and take a few things into consideration before you start.

Should You Use Long Form Or Short Form Content For Your Videos?

High Stakes Films27 Sep, 2022Business

Well, the answer to that one depends partly upon what you are creating the video for, and partly upon where you are going to use it. For example, if you are going to create a video on how to build a garden shed from scratch, then long form content production is the preferred answer. There are many processes to undertake when building a garden shed, and the viewer will want to be able to see them all in detail and follow them step by step.

Branded Content Is A Clever Way To Promote Your Business

High Stakes Films27 Sep, 2022Business

At High Stakes Films, we are, among other things, a social content creation agency. That means that we can create video content that you can use on social media platforms that viewers will want to share with their friends and others. It is a great way to expand your advertising and appeal to a far wider audience if you can get your content to go viral, for the simple reason that it doesn’t cost you anything other than the production of the video.

Which Social Platforms Are On The Rise in 2022?

High Stakes Films25 Aug, 2022Business

For brands with a young audience, it’s vital to stay on top of social media trends. This means understanding which platforms their audience likes to be active on and how they can best engage them there. Whilst some giants in the industry remain firmly rooted in place - think Facebook, Twitter and Instagram - others occasionally come out of the left field.

What Equipment Do You Need for Video Production? The Complete Checklist

High Stakes Films25 Aug, 2022Business

Video marketing is oneof the most influential and profitable strategies to win new customers in 2022. But a whole array of equipment is needed to produce high-quality video content. Whilst equipment can be bought or rented; this presents a high cost. Sometimes, relying on a video production house isthe more affordable option. You can access equipment and an expert team by partnering with a production studio.

Should You Go Agile? Here Are Some Stats You Need to Know

High Stakes Films25 Aug, 2022Business

Agile content creation has been a buzzword in business for some time now. Whilst agile as a concept started in software development, it has now spread across industries like a wildfire, forever changing how we work. Especially in the creative spheres, agile creation finds a lot of appeals. Agile concepts are nothing new to creatives, who must brainstorm ideas rapidly and move ahead with the best possible solution.

Short Form vs Long Form Content - Which is Better?

High Stakes Films25 Aug, 2022Business

Content marketing is still one of the best ways for brands to raise awareness about their products and services. However, today, the types of content to apply to this strategy are more varied than ever. Not only can you distribute content in the forms of text, images and video on various social platforms. On top of that, you also have to decide how long your content should be.

How to Shoot Action-Packed Video Campaigns

High Stakes Films25 Aug, 2022Business

Action-packed footage is a great way to grab your audience’s attention. Watching high-adrenaline action excites viewers and invites them to stay a while longer to see where it will lead. Energy Drink brand Red Bull makes full use of this across their social media content creation, which frequently features high-risk sports.

How to Make an Impact - Tips for Emotional Editing

High Stakes Films25 Aug, 2022Business

One of the main reasons video marketing is so effective is because it allows the audience to connect emotionally with the subject matter. Seeing people on screen interact and emote evokes our empathy just as watching a real person in front of us will.

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