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GS1 India mission is to improve the efficiency, safety and visibility of supply chains across physical and digital channels through the use of global GS1 standards. Our standards provide a global language of business that enable organisations to identify, capture and share information among trading partners in a uniform, structured, seamless and consistent manner. We're best recognised for our barcode standard, which is scanned over 6 billion times each day � from scanning groceries, or buying products online, to locating equipment in a hospital quickly enough to save a life.
Today?s marketplace is volatile. Whether it is a brick-mortar store or an e-commerce platform, keeping track of your products? changes is a challenging task for brand owners. A product catalogue is a tool that can help you here. This is not a new concept. We have all been using it for ages. The menu card we see in restaurants or for take-aways, or the listing brochure that store owners handle you when you enter a furniture store or electronic stores, the list of shoes, are all forms of product catalogues. With booming e-commerce, product catalogue has gone much beyond the listing. Instead, it is used as a tool to sell products, gather analytics about consumer behaviour and at times becomes the differentiator between your online store and your competitors?.
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