Grey Cells

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About Grey Cells

She is the driving force behind GreyCells. With a career spanning over 20 years in brand planning, consumer insights mining and market research, she has valuable experience in understanding the Indian consumer across geographies, cultures, socio economics and life-stages.

Taking Advantage of Market Research Services

Grey Cells09 Dec, 2021Business

How Can Market Research Services Help Us? 1. Market research India helps establish particular trends periodically since it is like an ongoing exercise that helps analyze the customers with the available data. It helps plan ahead by estimating sales revenue of a new product and advertising expenses to achieve profits.

Nivedita Singh | Director, GreyCells Research Services

Grey Cells11 Nov, 2021Business

Being a consumer insights professional, I am a believer in human centric brand building and in the power of innovation to make a difference. I enjoy working across different consumer sets, discovering and tracking consumer trends, decoding cultural nuances and formulating global-local strategy.