Ftx Identity

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About Ftx Identity

FTx Identity is the leading provider of age verification and identity management technology. Our solutions are easy to integrate and provide a seamless experience for users. Our mission is to help businesses protect their customers and prevent fraud, while providing a simple and convenient login authentication and authorization system.

Retailers’ Guide to Proof of Address Verification in 2026

Ftx Identity22 Jan, 2026Business

Proof of Address verification is critical for preventing fraud and meeting compliance standards in retail. Explore key documents, verification methods, risks to avoid, and actionable best practices to strengthen customer onboarding and protect your business from identity threats.

How Reusable Identity Solutions Cut Retail Fraud Risks

Ftx Identity19 Jan, 2026Business

Explore what retailers should know before implementing Reusable Identity Solutions, including security standards and compliance requirements, integration, and customer adoption. Understand how reusable identities boost efficiency, lower verification costs, and create frictionless shopping experiences both online and in-store.

ID Scanners: The Smartest Investment for Liquor Store Owners

Ftx Identity01 Jan, 2026Business

Liquor store owners are turning to ID scanners to stay compliant and secure. This blog explores how scanning tech reduces risk, improves staff efficiency, and prevents penalties. Find out why upgrading to smart ID verification is a powerful long-term investment.

Secure Retail Transactions with QR-Based Identity Proofing

Ftx Identity24 Dec, 2025Business

QR-based identity proofing provides retailers with a faster and safer way to verify customers. Learn how QR scans reduce fake-ID risks, strengthen compliance, support self-checkout, and improve customer trust while keeping operations efficient across every retail touchpoint.

Online Age Verification for Tobacco Sales: Avoiding Costly Fines

Ftx Identity22 Dec, 2025Business

Age verification is critical for online tobacco retailers facing strict laws and financial penalties. Learn how to implement compliant verification processes, choose trusted tools, and safeguard your business from fines, chargebacks, and regulatory scrutiny.

Upgrade Your Retail Loyalty Program with Identity Data

Ftx Identity18 Dec, 2025Business

Upgrade your retail loyalty program with identity data to create personalized, secure, and omnichannel experiences. Learn how unified customer identities help retailers boost engagement, increase repeat purchases, reduce churn, and deliver relevant rewards that truly resonate with today’s connected shoppers.

Understanding Age Estimation vs. Age Verification in Retail

Ftx Identity16 Dec, 2025Business

Age estimation and age verification play different roles in retail compliance. This guide compares privacy impact, fraud risk, accuracy, and regulatory considerations to help retailers choose the right approach for age-restricted products and online experiences.

Inside the Surge of AI Bots on Age-Restricted Retail Websites

Ftx Identity03 Dec, 2025Business

Retailers are facing a new wave of fraud as AI bot traffic floods age-restricted websites, overwhelming verification systems and driving up compliance risks. Learn how automated attacks work, why they target high-risk industries, and the security measures businesses must adopt now.

Top 9 Ecommerce Scams to Watch Out for in 2025 & How to Stay Safe

Ftx Identity01 Dec, 2025Business

Ecommerce scams are evolving fast in 2025. This guide breaks down the nine most common threats, including phishing, counterfeit listings, refund abuse, and more, while offering practical steps to safeguard your money, identity, and online shopping experience through smarter verification and awareness.

How Document Forensics and Liveness Stops Deepfake Fraud in Retail

Ftx Identity27 Nov, 2025Business

Explore how document forensics and liveness verification work together to stop deepfake-driven fraud across the retail sector. From spotting forged ID elements to detecting AI-powered face swaps and presentation attacks, this approach ensures only genuine customers access retail services. A must-read for brands focused on secure, seamless onboarding.