Understanding Different Types Of Keyphrases

Fineminds Digital20 Jun, 2025Miscellaneous

We now know that the majority of search queries consist of more than words. These are usually made up of the principal theme of the search, often a product or type of content and one or more ‘keyphrase qualifiers’. We recommend you select keyphrases and assess performance based on the generic search phrase and 8 common search term qualifiers:

Paid Search Campaign – Tracking And Reporting Checklists

Fineminds Digital27 May, 2025Business

There are different levels of detail you can track at. To drive the best results from paid search, more detailed analysis will always help, but there is a law of diminishing returns where detailed tracking may not be worthwhile if the volume of advertising is limited.

How Do We Gain ROI With The Search Engines?

Fineminds Digital28 Apr, 2025Business

The obvious place to gain visibility is with the search engines themselves by gaining favourable listings within the search engine results pages. But within SEM, there are three main opportunities for organizations to get their message across, to gain visibility and to direct visitors to their sites. The first two opportunities are via the SERPs and the third is via third-party sites.

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