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How ONDC Expansion Is Unlocking Merchant-Led Growth For Loyalty Rewards Company In India

Evolvebrands803 Feb, 2026Business

For a loyalty rewards company in India, this matters more than flashy cashback campaigns. It changes who controls demand, who owns customer data, and how rewards get used in the real world. Let us unpack how this new network is creating a very different growth engine.

What Recent Platform Monetization Changes Mean for Influencer Loyalty Programs

Evolvebrands822 Jan, 2026Business

The biggest signal is this. Platforms now pay creators directly, and sometimes well. Ad revenue sharing, fan subscriptions, and bonus pools mean a creator can earn without a brand involved. This is where an Influencer Loyalty Program feels pressure first.

Why CFOs Are Now Influencing B2B Customer Loyalty Program Budgets and Metrics

Evolvebrands822 Jan, 2026Business

In the first paragraph of any serious budget review, the B2B Customer Loyalty Program now shows up as a line item that affects margin, not just engagement. CFOs care because retention costs less than acquisition, and the math is clear. When inflation, rising CAC, and longer sales cycles squeeze margins, every dollar needs justification. Loyalty programs that once ran on fixed budgets are now reviewed like operational investments.