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Driving Decisions that matter through Result-based Research
We are a full-service market-research consultancy working with our global partners on result-oriented research, enabling them to take informed strategic decisions for their business and fuel decisions that matter. Whether it might be developing an existing service, launching a new product, or expanding into new territories, we ensure you have the right tools to plan your next big strategy.
Best leading Market research company
Led by industry-specific subject matter experts (SMEs), our solutions are built on a strong foundation of experience, giving you a head-start right from solution design to project execution, extracting the right data for deeper insights, and cost-effective turnarounds.
5 Best Market Research Tools To Use in 2021
Market research is a critical component of business success ? and in a world where brands are becoming increasingly competitive, understanding the intricacies of your target market is more important than ever. If you skip this step, you may end up wasting a lot of time and money in the wrong places.
Market segmentation: Benefits, Types & Methods
Traditional marketers used to rely on billboards, Tv ads, radio commercials, and print ads for their marketing campaign with the hope of their message to reach their target audience. But now, there are better tools and techniques available to improve the market segmentation system in the marketplace.
Entry-Level Market Research Guide for Product Industry
A market entry strategy is a method of increasing your chances of success when entering a new market. In this article, we?ll look at some of the reasons why you should consider moving to a new market, the differences between domestic and international markets, and some strategies you can employ.
Steps To Estimate Market Size
Market research is an essential component of any new business venture. Market research, just as important as hiring the right people or finding the best location, allows you to learn more about your potential customers and gives your new business the best chance of success.
How to Conduct Market research for Luxury Brands
Luxury Market research is one of the most competitive and important part in the luxury goods industry. But in the recent, covid-19 -pandemic has hit this industry very hard. Luxury Brands are still struggling to reach their potential customers because most of the shops and malls are closed due to this pandemic.
Market Statistics- Factual Storytelling
In business realms, storytelling has recently become a hot subject. One explanation for this is the sheer explosion of the amount of data that companies must process and connect to their different stakeholders. So how can all this information be shared by business individuals? The answer is Market Research
Agile Market Research in the Age of Pandemic
Many companies have turned to self-serve market research platforms to get quick feedback on their marketing initiatives as they struggle to adjust to changes in consumer demand caused by the COVID-19 pandemic. Market research platforms, on the other hand, provide more than just speed and low cost.
AI is ready to replace humans in the market research industry?
The concept of ?artificial intelligence? appears to be everywhere. The industry of market research is no different. Every day, we seem to be an inch closer to the dystopia that Hollywood warned us about decades ago the rise of machines! But as sci-fi envisioned, the robots are not orchestrating an insurrection. It?s just that they are increasing?and in certain cases, quietly?replacing the roles that we humans have become accustomed to taking on ourselves.
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