Your In-Store Tracking Partner, Digital Mortar

Richard Green11 Mar, 2022News

Digital Mortar is the most advanced retail customer analytics tool on the market and consolidates a broad array of shopper behaviorally descriptive behaviors into a set of metrics. It is easy to compare performance across multiple locations, within a single store, across day/time parts, seasonally and more with the available metrics. Available metrics include traffic, time spent, shop rate, conversion rate, shopper to associate ratio and more.