Digital Mortar: Your In-Store Tracking Partner

Richard Green11 Mar, 2022News

Analyzing what is going on in your retail environment is one of the best ways to optimize customer experience, staffing strategies, merchandising and layout. With Digital Mortar hardware and software solutions the entirety of a store layout, ranging from supermarket, mall, big box or flagship, can be tracked. The resulting data are individual, anonymized customer records that provide end to end paths with geolocations updated sub second and location accuracy of better than 1 foot (0.3 meters).