Why Should Fintech Brands Invest in Influencer Marketing?

Confluencr22 Apr, 2021Finance

Fintech brands have been quite slow in embracing social media marketing or advertisements on social accounts. However, they now realize the profit-driving benefits that this channel provides and aim to establish a firm online presence. Fintech brands are also branching out and discovering the powerful world of influencer marketing. Influencer marketing is growing fast and furiously. From sponsored Instagram ads, blog posts to YouTube videos, and everything in between, influencers are dramatically shaping buying behaviors. There is no denying that the fashion, beauty, travel, and fitness industries were some of the earliest adopters of influencer marketing.