How Can BFSI Companies Leverage Influencer Marketing ?

Confluencr22 Apr, 2021Finance

Influencer marketing has certainly proved to be an effective marketing technique for brands across social media platforms. Influencer marketing has gained more momentum than ever before. Brands want to keep in touch with their customers, and influencers help them do the same. Initially, it was only brands in the lifestyle niche that made the most of influencer marketing, but now banks and financial institutions are heavily relying on this marketing technique as well. The banking and financial sector need to be relevant in the marketplace, and this makes finance influencers also play a vital role. The traditional marketing techniques do not appeal to millennials anymore, and this generation is now turning into financial decision-makers in their own right. This is why influencer marketing in the BFSI space is on a steady rise.