What is Database Marketing?

Dat-a-ccurate15 Nov, 2021Business

Database marketing is a subset of direct marketing. The only difference is that it?s much more strategic in nature with a focus on personalization. For example, when you have customer data, you can send the same email to everyone on the list, hoping it sticks for some people and leads to good results. However, with database marketing, you analyze and segment customer data. Based on that analysis and segmentation, you create personalized emails for different sets of customers. In a way, you create a personalized experience for the target prospect.