What is Customer Churn and How to Measure It

Jindal X30 Apr, 2024Business

A customer?s decision to discontinue using your product or service is called?customer churn, aka customer attrition. Ultimately, they?ve decided?they no longer want to be your customers for whatever reason. Losing customers can be a costly issue in many industries. The costs of obtaining new consumers are typically substantially higher than those of retaining existing customers. Customers tend to be more cautious with their spending and prefer to buy from reputable brands.