The global virtual event platform market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period to reach USD 30.6 billion in 2027 from USD 12.4 billion in 2022. Key factors expected to drive the market growth include the rise in popularity of online streaming to replace in-person presentation, the increasing adoption of digital media marketing platforms to expand the audience base, accommodating a large number of attendees over virtual event platforms (s), live recording feature and global access to real-time data even after webinars/sessions/events, the transition of businesses to remote working approaches, cloud computing services are gaining popularity across large, medium-sized and small enterprises and enhancement of accuracy in fetching customer information. These factors are driving the demand for virtual event platforms.
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