Understanding the Cradle to Grave Marketing Strategy

John Jack23 Sep, 2020News

Cradle-to-Grave (C2G) marketing strategy involves the advertising of one�s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on �Lifetime Customer Value (LCV).�