TikTok and Long Form Video - Should You Upload Longer TikTok Content in 2022?

High Stakes Films29 Jun, 2022Business

Since 2019, TikTok has been slowly dominating young target audiences? attention. With short, snappy videos shot by amateurs and peers, the platform catered to young consumers? short attention spans and desire for quick entertainment. By tackling these short form, casual videos, TikTok clearly separated itself from its competitors. Instagram innovated on the story format, whereas YouTube was and still is known for long form content production.

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