The Key Principles of Category Management: A Comprehensive Guide

Anthony Martin Consultancy28 Oct, 2023Business

Category management is a strategic approach to procurement and retail that focuses on optimizing the performance of product categories to achieve business goals. Category management is necessary for organizations to make informed decisions about their product assortment, pricing, promotion, and placement. In this blog, we will discuss the top key principles of category management by top category management consultants to enhance business efficiency and professionalism.