The Importance of Keywords Is Changing in PPC – Here’s Why

John Jack28 Sep, 2020Technology

Keywords, one of the most critical elements to marketers, is starting to serve less value in SEM. Gone are the days when keywords were literally the lifeblood of all our SEM efforts when we were hell-bent on ensuring we had the most potent keyword list containing all long tail and short tail keywords because otherwise, our reach will be limited.