The Global Social Media Management Market is projected to grow from USD 17.5 billion in 2022 to USD 51.8 billion by 2027, at a compound annual growth rate (CAGR) of 24.2% during the forecast period, according to a new report by MarketsandMarkets™. The Social Media Management Market is expected to grow at a significant rate during the forecast period, owing to various business drivers. Some factors driving the growth of the Social Media Management Market include the rising need to focus on competitive intelligence, the growing need to drive search RoI for social media strategy, enhancement of customer experience with social media management, the shift of people toward the virtual realm due to COVID-19 and the increase in user engagement of social media using smartphones.
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