The Global Marketing Cloud Platform Market size is expected to grow from USD 11.7 billion in 2022 to USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period, according to a new report by MarketsandMarkets?. The marketing cloud's platform's broader objective is to provide marketers with the tools they need to build integrated cross-channel experiences that connect with customers on the right channels at the right times, including SMS, MMS, social media, and messaging (including group messaging). Hence, it will increase both sales and revenue.
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