Social Impact Commerce Platform ShoppingGives Announces Funding

Martechcube10 Dec, 2020Technology

ShoppingGives, the social impact commerce platform that offers turn-key cause marketing and donation processing for retailers, today announces funding by Serena Ventures, Serena Williams Venture Capital firm. ShoppingGives is democratizing cause marketing, making it accessible to retailers of any size, on any platform, and is the only technology that enables customers to search and support their cause of choice from over 1.5M nonprofits, without leaving the retailer�s website. This also unlocks invaluable data for retailers, enabling them to create more authenticity, value-aligned and personalized engagement with customers, based on the causes they support. Now more than ever, consumers are looking for brands to make a stand with their dollars and create a positive impact, and the social impact campaigns create a meaningful connection with customers. As eCommerce sales continue to trend upwards, brands have an immense opportunity to make an impact through donations to causes.