Optimove & Dynamic Yield Integrate to Combine Multichannel Orchestration

Martechcube10 Dec, 2020Technology

Optimove, the Relationship Marketing Hub, and Dynamic Yield, the Experience Optimization Platform, today announced a strategic integration that will allow brands to ensure each customer receives the optimal marketing treatment across channels. With this integration, marketers have the ability to leverage Optimove�s multichannel orchestration and optimization capabilities with Dynamic Yield�s real-time personalization technology, the benefits of which include: Enriched customer profiles with real-time data: Unify all customer data from sources such as CRM, service clouds, and data warehouses via Optimove and incorporate powerful engagement-level data captured by Dynamic Yield from apps and websites.