New entrants in the pod vapes market focus on targeting specific lifestyle segments to stand out from established competitors. By tailoring products to particular user groups, such as fitness enthusiasts, fashion-conscious consumers, or tech-savvy individuals, these companies create unique branding and product features. This approach allows them to meet niche demands and build loyal customer bases. Customized flavors, stylish designs, and advanced technology are common strategies. Targeting lifestyle segments helps new brands differentiate themselves in a crowded market, attract attention, and compete effectively. This trend drives innovation and diversification, shaping the future landscape of the pod vapes industry.