Yourcoachaf13 Feb, 2024Business
Online marketplace platforms are doing well in Africa, especially in South Africa, Nigeria, and Kenya in Sub-Saharan Africa. These are proven but also highly-competitive markets. Countries marked by increasing urbanization, steady economic development, improving income levels, improving internet and smartphone penetration, logistics and technological developments, growing acceptance of online shopping among the masses, and a pro-business environment will also pick up fast on retail eCommerce and hence, also constitute prospective markets. If you are a businessman who is thinking of starting an online marketplace platform, you must be well-versed with the entire process of going about it and the challenges involved.
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