The Off-the-Road (OTR) tyre market in the Middle East and Africa (MEA) is poised for substantial growth in 2024, driven by advancements in construction, mining, and agriculture. As infrastructure projects surge across the region, demand for durable tyres suitable for rugged terrains is accelerating. From large-scale construction to mineral extraction and large farms, the need for high-performance OTR tyres is becoming integral to economic growth across diverse sectors.
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