Martech Company Open Road Underscore Company’s MaaS Platform
Martechcube27 Oct, 2020Business
Open Road Integrated Media (OR/M) announced today the restructuring of its marketing and business operations teams. These changes underscore the company�s focus on innovation, efficiency, scalability and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to 40% year-over-year increase in revenue in 2020. With a proprietary marketing platform the technology, data and marketing teams are working to lift sales on more than 30,000 titles it currently markets. OR/M is looking to expand that effort to the rest of publishing�a $26 billion industry.
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