Qualtrics Unveils Customer Experience Management Innovations

Martechcube27 Oct, 2020Business

Qualtrics, the leader in customer experience and creator of the experience management category, today announced several solutions, capabilities, and enhancements to the Qualtrics XM Platform� that powers the four core experiences of business: customer, employee, product, and brand. These innovations enable organizations to significantly scale their existing experience management programs by becoming systems of action that proactively identify and automatically close experience gaps to improve customer retention, increase employee engagement, and drive brand loyalty. �Organizations have relied on traditional systems of measurement for years. Today, that�s no longer enough to create differentiated customer, employee, product, or brand experiences at a time when expectations and preferences are rapidly changing,� said Scott Fynn, Senior Director of Product Management, Qualtrics.