The popular professional social networking site LinkedIn has recently introduced on-demand Marketing Labs video courses for advertisers to teach them how to use the platform’s ad tools to succeed. These courses will cover a range of topics, including the basics such as introduction to LinkedIn ads, using LinkedIn’s ad targeting, analytics and reporting for LinkedIn Ads, using LinkedIn for brand awareness, lead generation, etc. Most advertisers on this platform have varying opinions about the effectiveness of LinkedIn ads, with many of them agreeing that success is usually attainable for niche industries.
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