Senior executives have historically established business strategies and passed them down like tablets of the law. The omnipresent five-year plan worked well, basically, when the rate of change was slower, firms could see competition coming, and disruption wasn?t a thing. That is no longer acceptable in today?s world. Not only changes unavoidable, but the continual transformation is the buzzword in business. If strategy used to be a map with an ?X? marking the location, it now has to be like Waze, recalculating along the road to avoid issues. Markets evolve, rivals arise, and new technology emerges practically every day, and strategy must account for all of this. Quickly.
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