From the term content marketing, you can identify the subject matter of the article. In this article, we will be talking about what is content marketing? Why content marketing is important and various strategies involved in it. Top influencer and content creator says that having a quality and valuable content always helps a content marketer in getting more traffic. To deliver valuable and productive content, the first and foremost thing is to know about your audience’s interests and demographics. If you are unaware of your audience then it is difficult for your content to get maximum reader. However, there are various methods and strategies for content creation. Read our previous article on 7 basic steps of content creation and tips required to create SEO-Friendly content.