Leadzen.ai28 Aug, 2022Business
CRM also known as customer relationship management has gained a lot of popularity since the early 2000s. As company contacts are an important database for a company CRM has become crucial. In today?s digital environment it is done mostly with the aid of technology and AI. A CRM platform allows you to maintain contact information for customers and prospects, identify sales possibilities, record service concerns, and manage marketing campaigns all in one place ? and make information for every customer encounter available to everyone in your company who needs it. But one thing CRM won?t do for you is the enrichment of your data. Mind that it is only going to produce data that is available in the interaction with the client which sometimes might not be comprehensive. So how do you enrich phone numbers from your CRM? Or how do you find someone?s contact number by their name or by their email?
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