How to Create a Scalable Test Infrastructure for High-Growth Digital-Native Brands

Matthewallen28 Jan, 2026Technology

Digital-native brands often start with simple testing setups that work early on but struggle as usage grows. More users, frequent releases, and wider device and regional coverage requirements place pressure on infrastructure that was never designed to scale. Scalable test infrastructure means creating a setup that grows with the product while staying aligned with real user conditions.