Zion Market Research

About Zion Market Research

Market research is the systematic process of gathering, analyzing, and interpreting data about a target market, customers, competitors, and industry trends to guide business decisions, reduce risk, and develop effective strategies for products, marketing, and growth. It involves understanding consumer needs, behaviors, and preferences through methods like surveys, focus groups, and data analysis, combining primary (direct) and secondary (existing) information to find actionable insights for success.