How The Role of AI in Lead Generation Is Reshaping Modern B2B Marketing in 2025
Artificial intelligence is no longer just a futuristic buzzword it has become the engine behind some of the most impactful marketing transformations today. Among the different branches of AI, generative AI has emerged as a game-changer, particularly in the realm of B2B marketing campaigns. From content generation to hyper-personalization and predictive analytics, generative AI is helping businesses redefine how they engage with decision-makers, accelerate lead generation, and improve overall campaign ROI.
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