PPG's Mary Ellen Shivetts states, "Bio-based Paints & Coatings are an emerging market with about a 5% market share." Despite the fact that this category has a little market share, the industry does not ignore it. Bio-based systems are expected to play a larger role in the future, as environmental concerns grow and consumer knowledge of eco-friendly products grows. "More and more companies along the value chains want to develop solutions to global challenges such as climate change and scarce resources, and are committed to the 17 Sustainable Development Goals of the United Nations," says Markus Mechtel of Covestro of the market for bio-based paints and coatings. Similarly, an increasing number of customers are seeking for items that are more sustainable, both in terms of their production and their origin."
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