How can brands best utilize chatbots
Divyanshikulkarni06 Jun, 2024Technology
Microsoft?s recent chatbot PR disaster notwithstanding, brands are on the cusp of a bot explosion. Marketers from Dutch Airlines KLM to beauty retailer Sephora are looking to capitalize on the time consumers spend on messaging apps like Facebook Messenger, Kik and Slack by developing their own automated messaging interfaces ? which enable everything from financial transactions to personalized beauty tutorials.
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