Technology is an essential resource in today?s business world, and this is why the Hospitality Industry is accepting the same. From improving daily operations to simplifying administrative processes, Hotel owners can reap the benefits from investing in technology. Another fact is that competition in the hospitality industry is very fierce, although more and more customers prioritize personalized experiences. In this case, this means that hoteliers should provide the best possible customer experience in order to remain competitive in the market.