Tobacco heating devices produce nicotine vapor by warming sticks without burning, minimizing harmful chemical output. Consumers increasingly prefer these alternatives for lower odor, ash absence, and social acceptability. Technology advances improve temperature control, battery capacity, flavor variety, and portability. Regulatory diversity shapes market entry, advertising restrictions, and product approvals worldwide. Collaboration between traditional tobacco corporations and tech startups fuels product innovation and market penetration. Urbanization, lifestyle changes, and health awareness boost demand. Environmental sustainability and responsible manufacturing are growing priorities. Consumer knowledge and regulatory clarity remain vital to ensure safe, responsible usage and sustainable market growth.