Heat-not-burn tobacco products represent a novel nicotine delivery method avoiding traditional smoke by heating specially designed sticks. This innovation reduces exposure to carcinogens and unpleasant odors while maintaining nicotine satisfaction. Manufacturers emphasize device longevity, precision temperature control, and tobacco stick diversity. Regulatory frameworks differ globally, shaping market entry strategies and promotional limitations. Collaborative efforts between legacy tobacco brands and technology innovators drive continuous improvements. Growing urban demographics, health consciousness, and smoking restrictions foster adoption. Enhanced consumer experience through design, flavor, and usability improvements reinforces brand loyalty. Sustainability practices addressing packaging waste and ethical sourcing contribute to evolving industry standards.