Google Does Not Consider Word Count as a Content Quality Factor
In the latest Google SEO office-hours hangout, Google?s John Mueller said that the total word count in a piece of content isn?t a factor that the search engine takes into account to determine its quality. A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help.
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