GIS program and marketing also presents challenges - GIS Certification At USC

Giscertification13 Jan, 2021Business

However, the intersection of GIS program and marketing also presents challenges, such as how to draw actionable insight from spatial data and analytics as well as how to ensure data quality while still making that data available to stakeholders throughout an organization. Businesses that successfully navigate these pitfalls are likely to gain a significant competitive edge as marketers� use of GIS will create new opportunities for spatial applications, GIS professionals and spatial analytics to shape the way organizations interact with their customers.