Many new business start-up ventures fail simply because of their marketing strategies, and key packaging is ill-conceived. The most important thing to remember about your marketing campaign’s packaging is that it should be catchy. Keep your packaging simple; avoid using complicated fonts or images; and avoid confusing words such as “free”, “discount” special offer”.Make sure your packaging stands out from the crowd and that it grabs the attention of your target audience. You should also keep in mind that you should be careful about your wording in your key messages. Your key message should not be so vague or ambiguous that it is hard to decipher.