Take my gym for example here – these are also numbers we see this pretty commonly with most gyms – the clients paying $199 or less stay on average at 9.8 months, just under a year. The clients that pay $399 or more stay with us for 36 months. Why is this? Well, for starters, the level of service is different. They also value the service more because they’re paying more. Finally, they’re older on average at that price point, which means they’re more established and have a higher disposable income.