Desk Research: Advantages and Disadvantages

Anilapelo27 Apr, 2021Business

To comprehend secondary research, it is necessary to first comprehend primary research. Primary data collection is initiated by those seeking the information, and can include going directly to customers, conducting focus groups, interviewing the target demographic, and so on. Yes, it?s all valuable, but it can sometimes feel like shooting fish in a barrel because it?s used to confirm or refute the company?s biases.