Dentsu retains Standard Chartered global media remit

Arabnewsksa14 Oct, 2021News

DUBAI: Dentsu International has been selected as Standard Chartered?s media agency of record for a further five years, after having successfully defended the account in a competitive pitch. The assignment covers Standard Chartered?s global markets across media planning, strategy, and buying, including the Middle East, and Pakistan. Sumeet Single, country head of corporate affairs, brand, and marketing for Standard Chartered Bank, said: ?Dentsu continues to deliver a deep knowledge of our business and how we can drive growth through media.