Jack in the Box Selects CDP leader mParticle for digital change
Martechcube14 Oct, 2021News
mParticle, the largest independent Customer Data Platform, today announced that Jack in the Box has selected mParticle as part of the organization’s digital transformation strategy. A leader in the Quick Service Restaurant industry, Jack in the Box will deploy mParticle’s CDP as its customer data infrastructure and the foundation of its marketing stack, helping deliver real-time, personalized experiences to millions of customers and make Jack more CRAVED (cultural, relevant, authentic, visible, easy and distinctive).
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