Customer-Focused Call Center KPIs

Jindal X12 Apr, 2024Business

Customer experience (CX) reigns supreme with new technology advancements interrupting the market. Call centers, often the first point of contact for customers, play a crucial role in shaping brand perception and fostering customer loyalty. However, many call centers struggle to translate good intentions into reality. A recent study by Zendesk states that 80% of customers report feeling frustrated after interacting with a call center, highlighting a significant disconnect between service offered and customer expectations. This disconnect often stems from a lack of focus on customer centric KPIs (key performance indicators). Traditional call center metrics, like average handle time (AHT), prioritize efficiency over customer satisfaction. By implementing a data-driven approach that prioritizes customer needs, call centers can bridge the gap and deliver exceptional customer service.